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Jo Ann Buening

La Crosse, Wisconsin Travel Agent
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Jo Ann Buening

La Crosse, Wisconsin Travel Agent
A Full-Service Travel Leaders Associate Agency
17 Reviews | 100% Recommended
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Worldwide Cruise Expert

Reflecting on the beauty of Alaska!
Reflecting on the beauty of Alaska!

More than twenty-five cruises taken, well over 1,500 happy cruise passengers booked (and returned!), referrals from across the country, plus the highest cruise specialist and ‘counsellor’ designation earned give me more knowledge and personal experience in cruising than many travel agents in North America. However, it wasn’t always that way! I encourage you to read ‘my story’ of how I conquered a fear and became an Elite Cruise Counsellor. Many years ago I needed to be encouraged to take my first cruise. My fear of water, plus fear of the unknown took over; however, with a gentle nudge from one of the owners of the agency where I am employed, I decided to give it a try. My first cruise experience was to travel to Vancouver, BC to attend a CLIA (Cruise Line International Association) training event, featuring ship inspections. My goal (for that trip) was to be able to merely walk down the gangway, board the ship, and enjoy lunch and the sales seminar. While this may seem like a very simple task to some, it was not to me. With my fear of water, I knew I would really have to build my courage to ‘walk that plank’. With the help of a colleague who extended her arm for support, I was able to board the ship. While onboard I found the environment of a cruise ship to be very elegant. My brain said “I like that.” The food was very good (brain said “I like that, too”) and listening to the information during the seminar certainly painted a picture of a wonderful way to travel – cruising. So, as I boarded one ship after another during the event, inspecting each to see what the inside of their ship looked like, I already had decided to try cruising!! A few months later I was given the opportunity to cruise for the first time. While the weather was less than I would have wished for, the cruising experience was something I knew I wanted to do more of. That experience was 13 years ago and here’s what has happened in the meantime. “Knowledge is power.” I decided that if I was going to be able to help my clients experience the travel segment of cruising, I needed to become as knowledgeable as possible. So, that is exactly what I did. Every cruise opportunity that presented itself in the form of a training cruise, I would take. In the past I had escorted land-based groups, however I decided with my expanding cruise experience, I could escort groups on a cruise ship as well and found it to be a wonderful type of trip to escort. My onboard responsibility was to ensure my travelers were taken care of and having a good time. With all of the entertainment and fabulous options, plus great destinations all over the world, this would be a good way for me to introduce several of my existing clients to cruising. And, for those who may have had some of the same fears of water that I do, seeing how I overcame my basic fear of cruising encouraged them to try a cruise themselves. CLIA is the educational arm of the cruise industry and while there are online seminars that must be completed and classes attended, we must also show proof that we have traveled on the ships ourselves. While it may sound glamorous, it is not an easy task; it is labor and time-intensive. My first level in cruise training to complete was the ACC – Accredited Cruise Counsellor – I completed this in 2003. My second level in cruise training to complete was the MCC – Master Cruise Counsellor – I completed this in 2005. The next level in cruise training (and highest level) to complete was the ECC – Elite Cruise Counsellor … a very difficult goal to achieve in a short period of time and I completed this in 2007. When that certification was earned, CLIA advised me I was only the 200th agent (of all the travel agents in the CLIA program) to achieve this status in the US/Puerto Rico and Canada. In addition, in 2014, I achieved my LCS – Luxury Cruise Specialist. While there was specific training on the luxury cruise line segment and selling luxury travel in general, I also needed to show proof of traveling on a luxury cruise line. In July of 2014 my husband and I sailed on Regent Seven Seas’ Navigator in Alaska in a Penthouse suite (complete with a Butler) to celebrate our anniversary … something that I now recommend to clients who come to me wanting a special milestone event with a vacation. What a wonderful cruise experience that was! In addition to having earned my ACC, MCC, ECC and LCS, I’ve now completed more than 25 cruises, including ocean liners as well as river cruises. With that firsthand experience in cruising, both from a ‘having-sailed’ and specialist designations earned, I am well qualified to help my clients choose the right cruise line, itinerary, cabin type and shore excursions. Selling cruises and cruisetours is the largest portion of my annual sales and I have gained referrals from all over the country.

CERTIFICATES & AWARDS

Certified ASTA Travel Agent
Certified Leisure Travel Specialist
Certified Luxury Travel Specialist
Alaska Destination Specialist
Elite Cruise Counsellor/Luxury Cruise Specialist
Princess Cruises Commodore
Regent Seven Seas Cruises Specialist
Travel Leaders Certified Travel Specialist

Related Travel Stories

Aboard Regent Seven Seas in Alaska
Alaska Adventures ... 14 & Counting

Viking Ocean Cruising – the Best of Both Worlds!

My opportunity to experience a Viking Ocean ship came recently, from December 7-17, 2016 as I sailed the beautiful 930-passenger ship, Viking Star, round trip from San Juan.  This was my 25th cruise and once I stepped aboard, I could already tell this was going to be a great experience.  The ... Read more from my Viking Ocean Cruising – the Best of Both Worlds! story.

Cruise Ships I've Sailed or Inspected

During my many years in the travel industry and through my various CLIA (Cruise Line International Association) certification processes from Accredited Cruise Counsellor to Master Cruise Counsellor to Elite Cruise Counsellor, I’ve sailed on and inspected many ships. To give you an idea of the breadth and width of my personal ... Read more from my Cruise Ships I've Sailed or Inspected story.

Cruising the Mediterranean

Bonjour! Buon Giorno! Buen Dia! Good Day! Have you ever thought of visiting the Mediterranean, but asked yourself these questions? Will it be too costly? Will I feel comfortable? Will I like the food? If these questions are stopping you from making the decision to take this 'trip-of-a-lifetime' – wait no ... Read more from my Cruising the Mediterranean story.

Savor Culinary Cruising – Bon Appetit

‘Add 2 garlic toes’, ‘Garnish with garlic chive blossoms’, ‘Substitute peanut butter for Tahini’ – All of these are statements that may be heard during a Culinary Arts Center presentation onboard Holland America Line. Recently I returned from a sailing on this Premier cruise line in which I attended several Culinary ... Read more from my Savor Culinary Cruising – Bon Appetit story.

My Reviews

Rating: 5 17 Reviews | 100% Recommended

A Great Partnership!

Reviewed By Carroll University's Alumni Travel Program - Waukesha, WI | Traveled to Alaska ~ USA
After more than 7 years in partnering with Jo Ann Buening from Travel Leaders in LaCrosse, WI for Carroll University’s Alumni Travel Program, Carroll’s Office of Alumni Engagement is appreciative of all of Jo Ann’s diligent work, superior service, keen attention to detail to Carroll’s needs and in serving our constituents, contribution in helping to re-build Carroll’s Alumni Travel Program, and her trust and friendship. She is a top notch travel agent who we would recommend to any individual seeking a reliable travel agent and group that is looking for someone to manage group travel and many logistics. Jo Ann helped us plan group alumni trips to Alaska, Italy, Ireland, Spain and Greece (although this one was cancelled due to the pandemic). We will miss working with you Jo Ann and will always appreciate your expertise in the travel industry, and the imprint that you have left with us, with many adventures and memories around the world that speak to it. Thank you Jo Ann!
I would recommend this agent to my family and friends
22 of 34 people found this review helpful
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The advise and recommendations were excellent

Reviewed By Skip - Onalaska, WI | Traveled to Alaska ~ USA
I appreciate the thorough and attentive attention I have received. Jo Ann's support has been very timely and professional. I am looking forward to my next trip which she has provided a great deal of information and support.
I would recommend this agent to my family and friends
43 of 78 people found this review helpful
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Viking Grand European River cruise

Reviewed By JM - Tomah , WI | Traveled to Prague ~ Czech Republic ~ Europe
We have been working with Jo Ann for 9 years, and her assistance with ALL our travel needs, and even a couple Crisis situations, has been stellar!! She makes a serious effort to really know her clients- their interests, preferences, special needs, and comfort level with traveling within the USA and abroad.
She is excellent in searching out the answers to all questions, and providing good advice, both from a personal and a professional perspective. We absolutely would not travel without Jo Ann's knowledge and expertise to guide us. We cannot speak more highly of her!
I would recommend this agent to my family and friends
Jo Ann Buening responded:
Clients like you are why I LOVE my job!!
46 of 86 people found this review helpful
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Great trip

Reviewed By Jerry - Onalaska Wisconsin | Traveled to Vietnam ~ East and Southeast Asia
Great person to work with
I would recommend this agent to my family and friends
40 of 76 people found this review helpful
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My dream family vacation that didn’t happen

Reviewed By DM - Fountain City, WI | Traveled to Alaska ~ USA
Jo Ann is the best! She worked with us starting with looking at different variations for a family Alaskan vacation to offering suggestions to finally planning it complete. Unfortunately it was right when Covid was making its appearance so it was canceled and rescheduled. Quite the undertaking for a group of our size!! Jo Ann was always there to answer our questions in a timely matter. Sadly we had to cancel a second time and took a refund of our money. I could tell she was genuinely as heartbroken for us as we were! I can’t imagine planning something like this on our own.
I would recommend this agent to my family and friends
Jo Ann Buening responded:
Thank you for your kind words. You are right, it was tough. But, we did gain a friendship thru the process.
4 of 6 people found this review helpful
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The Best Travel Advisor

Reviewed By Jackie - ONALASKA, WI | Traveled to Norway ~ Europe
Jo Ann has been our trusted agent for many years with travels here and abroad. We’ve done land, river and ocean cruises, with tour groups and on our own. She always goes the extra mile (kilometer), to weave together special diversions with our overall plans, respecting our desires and changing physical requirements. Jo Ann is an excellent and timely communicator. I highly recommend her.
I would recommend this agent to my family and friends
3 of 6 people found this review helpful
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Wonderful ports of call!

Reviewed By Donna - New Albin, Iowa | Traveled to Mediterranean ~ At Sea ~ At Sea
Jo Ann is always very friendly, knowledgeable, organized, and helpful!
I would recommend this agent to my family and friends
2 of 4 people found this review helpful
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Jo Ann is aweseom

Reviewed By Pat - Boulder, CO | Traveled to United Kingdom ~ Europe
Sooooooo easy to work with Jo Ann. She is responsive, a great problem solver, and creative planner. She has helped my husband and me with several European trips - we were truly newbies in international travel and she made it easy and stress-free. She is our "go to" for travel - just thinking about her being involved makes the trip automatically better.
I would recommend this agent to my family and friends
5 of 10 people found this review helpful
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Great Travel Guide!

Reviewed By MommaLouie - Winona MN | Traveled to Alaska ~ USA
Joann was extremely knowledgeable and trustworthy with our group of 8. Her experience really helped guide us to a perfect vacation. She KNOWS Alaska inside and out! We were exptremeky pleased with her services and she took the time to deal with all of our requests!!
I would recommend this agent to my family and friends
30 of 60 people found this review helpful
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Bucket list trip

Reviewed By Michelle - La crosse wi | Traveled to Alaska ~ USA
Jo Ann Buening is very knowledgeable with Alaskan cruise. She took the time and sat down with several of us to go over documents. She had suggestions of sites to definitely see.
I would recommend this agent to my family and friends
42 of 84 people found this review helpful
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Our first visit to Italy:

Reviewed By Rich and Sandi - LaCrosse | Traveled to Rome ~ Italy ~ Europe
We have worked with Joanne for over 20 years. We have never been dissatisfied with her assistance.
she has guided us through numerous trips, from Cape Cod to Italy to Australia. Modes of transportation have been various cruises both river and ocean. Her advice has been invaluable.
I would recommend this agent to my family and friends
Jo Ann Buening responded:
Yes, you have gotten to see much of the world. It's been my pleasure to be part of it!
3 of 7 people found this review helpful
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River Cruise

Reviewed By MP Olson - Middleton, Wisconsin | Traveled to New Orleans ~ Louisiana ~ USA
Having booked many trips with Jo Ann I always know that every detail will be taken care of. On this American Cruise Line trip they changed the date by one day after we had already booked our airline. When they told Jo Ann that there would be no reimbursement for change fees/fares with the date change she told them”No, no , no that is not right!” The agent went to her supervisor and we were reimbursed for the extra cost to change days. Jo Ann is always prompt in returning calls and answering any questions. I highly recommend using Jo Ann for your travel needs.
She also planned a trip to Peru for us, researching when the best time of year to go and found great airfares for us. She is my go to person when planning a trip!
I would recommend this agent to my family and friends
Jo Ann Buening responded:
Thank you so much for your kind words. I've enjoyed booking trips for you as well as traveling with you as a group.
3 of 7 people found this review helpful
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China

Reviewed By Jerry - Tomah Wi | Traveled to Beijing ~ China ~ East and Southeast Asia
My wife & I first had contact with Jo Ann in 2008 when we booked an Alaskan trip with her. (Jo Ann is an Alaskan trip expert). We were so impressed with her efficiency that since 2008 we have booked 8 river cruises to Egypt, China, Russia, Grand European, Holland, Portugal, France X 2, and 2 ocean cruises to the Mediterranean & Baltic countries. Jo Ann is always very thorough when planning a trip and she will go over all the specifics of the trip.
She has always been available to help us even when we were out of country. The day we were to leave Cairo Egypt in 2010 was the same day all European airports closed due to an eruption of a volcano in Iceland. There was a lot of confusion in Egypt about how we were going to get home. The communications systems in Egypt was not the most efficient. We were eventually able to fax JoAnn from Cairo and within an hour she replied with specific instructions for our return. She kept in contact with us until we were safely back home.
GREAT SERVI
I would recommend this agent to my family and friends
38 of 77 people found this review helpful
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A Joy to Work With

Reviewed By Kaps - Marshfield, WI | Traveled to England ~ Europe
JoAnn has always been very helpful, providing timely information and various options to choose from. We live a couple hours from LaCrosse and we choose to work with her for our travel needs. Typically a small group of 6-8 travel together and she has been excellent at arranging cruises, tours, and before/after stays to extend the fun.
I would recommend this agent to my family and friends
Jo Ann Buening responded:
Thank you for your kind words. I enjoy working with your group as well!!
36 of 73 people found this review helpful
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Viking River Cruise

Reviewed By Linda & Whitey - Onalaska, Wisconsin | Traveled to Europe
We first traveled with Jo Ann when she led an Alaska Land/Cruise Tour back in 2008. In 2013, we (and 2 other couples) met with Jo Ann to plan a trip on a Viking River Cruise. Jo Ann gave us material to look over and then met with all of us several times to pick the trip best suited for our interests. She arranged the flights, helped plan the leading days in Paris and the final days after the cruise in Prague. She has also helped us plan other trips and secure airline tickets through the years.
I would recommend this agent to my family and friends
1 of 4 people found this review helpful
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Trip of a life time

Reviewed By Sue - Arcadia wisconsin | Traveled to Alaska ~ USA
She is wonderful to work with. Checking on us when we were stuck at the airport all day
I would recommend this agent to my family and friends
Jo Ann Buening responded:
We could tell some stories!! Loved helping you to Alaska a few times.
2 of 7 people found this review helpful
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Excellent Cruises Planned by Jo Ann

Reviewed By John and Andrea - Stone Lake, WI and Sedona, AZ | Traveled to Baltic Sea ~ At Sea ~ At Sea
Jo Ann is extremely knowledgeable and efficient. She has found many wonderful cruises for us. She has an excellent relationship with the top cruise companies. She pays attention to detail and makes sure all the "i"s are dotted and "t"s are crossed. She quickly gets to know your likes and dislikes so her suggestions and recommendations are tailored specifically to you. She is friendly and easy to work with. We will continue to use
Jo Ann for all our travel.
I would recommend this agent to my family and friends
33 of 69 people found this review helpful
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My Travel Experience

Places I’ve personally traveled to or destinations I’ve booked for my clients.